In fairytales, naming a character means bringing it to life, making it appear and perform its magic, whether it is white or Beetlejuice-Candyman-Moriarty black.
In real life, the good and politically correct naming of a problem means at least half way ahead to the solution. Thus, naming is power. Your name enables you to tell where you come from, what your dreams are, where you wanna go, what you’re gonna wear, why should people love you, why should corporations pay you, what will you bring to the table and how it rocks. Please stop crushing perfectly fancy names between the vain powers of common roots, such as: art-, euro-, -vision, -invest, -first and the odious -media-.
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